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Better than a frisbee - take this to the park and throw it to your friends in a cross between catch and throwing an American football.
The ball has a hand grip so you can target your passes better and it's long-distance tail helps send it flying much further, the record so far being 100 yards! What makes it really fun is that the Mega Howler gets it's name from three separate whistles built in that combine into one awesome noise as it hurtles through the air. Brilliant.
This is Bart Simpson's age. Fun presents for 10 year old boys are things that provoke the imagination or provide a challenge. Any toy involving running around outside is good. A kite makes a great present for a ten year old and they probably won't get it eaten by a tree. Ten year olds like more sophisticated books, doing interesting experiments and building things.